The question was whether or not The Young Bucks and Cody Rhodes could sell out a 10,000 seat venue with a self-promoted show unaffiliated with any major wrestling companies.
Turns out, the question should have been how fast could they do it.
Tickets for All In went on sale at 4 pm Eastern on Sun., May 13. Before 5 pm Eastern, consumers looking for a seat got this message about the Sat., Sept. 1 first show at Sears Centre in Hoffman Estates, Illinois:
Scalpers and secondary market certainly had a hand in the sellout, as there are tickets available at above face value on Stub Hub and elsewhere already. But that’s also an indication those vendors knew All In was a hot show for which they wanted to have inventory. On the other hand, first-time promoters Cody and the Jacksons may not have limited the number of tickets per order, or orders per customer, the way many events do. That could have made it easier for scalpers to corner the market, and driven a quick sellout.
No matter how you look at it, this is a huge success for Cody and The Bucks, who’ve just done something no one outside WWE has done in the United States – and on little more than their names and hard work.